The question here is should a business use Twitter as a marketing tool to interact with their customers ?
The answer we would give is it depends…..not much of an answer you may say but we would look at factors such as the type of business you are, the type of customers you have and the messages you are trying to convey.
Twitter can offer any business a significant marketing opportunity, but making it work for brands requires a lot of thought and thorough planning and your expectations must be clear in advance of any plan.
Businesses should also note that even brands that have been relatively successful in adopting Twitter as a messaging platform have a relatively small number of followers compared with celebrities, politicians and marketing evangelists.
The use of Twitter is a balance as businesses need to avoid updating too infrequently with a danger of losing interest and on the flip side too frequently to avoid bombarding users with too much marketing information. Followers need to feel that the Tweets are coming from a human rather than a marketing machine, we often feel Twitter works best with informal messages.
It is important that Followers are rewarded so Tweets should include special offers, money off or information that is not released via other mediums or maybe in advance of other mediums.
So what is the answer to the question Twitter or Not ?………It depends 🙂