Our ramblings about website design and other things

Posts tagged: website

Colour Choices

When you are choosing your new website one of the biggest decisions is colour, very often the choice is to match the main colours with your existing logo or company colour scheme.

We have seen a really interesting article on webpagefx.com which gives some great information on the Psychology of Colours – definitely worth looking at especially if you are thinking about your corporate colour scheme.

 

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Logo Design

Recently we have been working with a few start ups who have no real brand identity and the first step is to produce a logo.

When we are designing logos we firstly take a brief from the customer if the logo is to be text or graphic based or a combination of both and any colour preferences. We then produce around 6 – 8 different designs and from these we ask the customer to select a particular logo or combination of logos or in the worst case we start again. Usually the customer focuses on several design elements and we refine from there until they are 100% happy.

Very often the logo will then become the customer’s corporate colours and we build their new website design around it.

A key element of the logo design process is that the customer feels they are a part of it and have not been ‘steered’ in a particular direction in that way the customer is proud of their logo and they feel that as they played a part in the design that it is really a part of their new business.

Contact ys if you would like help with your logo design – we can also rescue and refresh existing logos.

10 Seconds is all you have…

Research has shown that at least 50% of all visitors to your website will leave withing 10 seconds so that is all you have, so in other words if your website does not does not catch their attention within 10 seconds then they are gone and it is possible that for a lot of websites this 50% figure could be as high as 60 – 70%

We often talk about your website being a shop window but in the case of the internet it is a shop window where visitors are moving past very quickly and if their head is not turned they move on.

So what can you do to trya and hold on to your visitors:

1, Headlines – Hit the visitor with your message if it is buried in text it will get missed or the visitor may never actually get to it before leaving.

2, Prominent Message – Make sure your key headline or message is at the top of your website, laptop or mobile users may not see the bottom of your website without scrolling so do not take the risk that they will scroll down.

3, Put yourself in their shoes – think like a visitor does, what are they looking for, why are they at your site try and tell them what they want to know and not what you want to tell them. An engaged visitor will stay and look further and those are the visitors that will become customers.

 

Good Website Design Practices

Here at Bluewave we like to think we are good at what we do an we hope our customers do to. Very often with a website project it is easy to get bogged down in tiny design details of colours, line thickness, icon size etc and while the overall aesthetics of a website are important there are some key items that many web designers overlook.

Website Accessibility

Make sure every page on your website can be accessed via your front page, it is important that search engines can see your whole site, ensure that links are not hidden in flash or other types of menus. Users may only come to your site via searches and if pages are not indexed then they will not hit them.

Cross Browser Compatibility

Check, check and check again your website in all browsers, depending on your target audience some sites may be accessed from mobile phones so ensure your site can be seen and all menu items accessed, you may want to consider a version of your site just for mobile users, people like easy access and if they like your site they are more likely to become customers.

Each page should be Unique

Avoid at all costs a cut and paste mentality across many pages, content should be unique and appear only once, even if you have product variants vary the copy on each product so it is unique. Search engines love unique content and it will help you in the long run.

 

Content is King

When developing new websites for our customers we are often not given much content to start with and on many occasions we have to ‘squeeze out’ what we need. We get lots of questions about how to generate traffic and there are lots of SEO methods we can use to help with this but quite simply ‘content is king’

Successful websites have good useful content that users want to read, the content must be relevant to your subject and should be changed and updated on a regular basis. Care should be taken not to just try and push a product, try and include more information in your content, readers will quickly see you know what you are talking about as most buyers want to buy from an ‘expert’

Blogs such as this one are great for content and the information provided can be a little less formal than on your website, customers will see you know your subject but the style will also give them a little insight into the ‘behind the scenes’ elements of your business.

Once you have a new stylish and well laid out website then if you are a small business set some time aside each week to make an update, this can be a simple review of a page or changing the graphics or photos on your site, and remember search engines such as google love relevant and changing content.

Colours

When we are discussing a new website with our Clients one of the first decision areas is the colour scheme, often the decision is easy as the Client has an existing logo or corporate colours so we just fall in with that but for many the decision is a blank canvas and can be a difficult one to make.

We try to avoid too many colours as if you are not careful the website can appear garish and like a child’s colouring book, generally we recommend three main colours as this brings out a strong identity keeping the website message strong. Colurs should catch the eye but not distract from the content.