Our ramblings about website design and other things

Posts tagged: Twitter

To Social Network or Not?

A lot of smaller businesses ask us if they should appear on Social networks such as Facebook and Twittter and our answer is usually yes.

Small businesses tend to be comfortable  generating new business by word of mouth, referrals and other traditional marketing methods but less so by newer ways. The key to using Social networking is to make sure some resource is allocated to do this properly as if done incorrectly it can have a negative effect.

We generally recommend Social Networking is used to re-enforce your general marketing message but in a more informal way, the language used can be different and often the messages delivered can be different or from an alternative viewpoint.

One thing is for sure today business and personal lives are merging and crossing over with many users of devices such as smart phones and tablet PCs preferring to use one device for business and pleasure so people expect to see a range of information and messages. You must always remember with Social Networking your customers have taken the decision to follow you so they want to hear what you have to say so you are not trying to force information into their inbox or their post tray.

 

Twitter – the Unwritten Rules

To make Twitter work well for you there are certain unwritten rules you should follow, of course these are not compulsory but are sound advice iand as they say on those talent shows – in no particular order:

1, Post Regularly – If you can then post every day but follow the other rules carefuly to make sure you are not posting rubbish.

2, Be Helpful – If you can answer questions posed, this will help give you a good Twitter reputation.

3, Do not become a Sheep – Many people follow someone just because they follow you, in fact some people have it switched on automatically, make sure you want to follow someone before adding them to your list.

4, Retweets are good – If you see a good Tweet the Retweet it so you can share it with others.

5, Good Tweet information – Make your Tweets informatitive and share items you find interesting.
 
6, Say Thank you – if someone Retweets a Tweet of yours say thanks – in life it is good to be polite and the same goes on Twitter, people like polite people.
 
7, Comment – You will be part of a Twitter community based on your business or leisure interests so comment and be part of that community and do not just sit on the fence observing.
 
8, Be Personal – Give your Tweets a personal touch, unless you are a celebrity nobody will be interested what you had for breakfast but your personal views are interesting.
 
9, Post items other than Text – Twitter can be used to post links to videos, pictures etc.
 
10, Link to other items – It is good to have youur Twitter feed fed from other areas such as your Blog this allows Twitters to find out more about you aif they want to nd read longer posts than the 140 character limit .

Twitter or Not ?

The question here is should a business use Twitter as a marketing tool to interact with their customers ?

The answer we would give is it depends…..not much of an answer you may say but we would look at factors such as the type of business you are, the type of customers you have and the messages you are trying to convey.

Twitter can offer any business a significant marketing opportunity, but making it work for brands requires a lot of thought and thorough planning and your expectations must be clear in advance of any plan.

Businesses should also note that even brands that have been relatively successful in adopting Twitter as a messaging platform have a relatively small number of followers compared with celebrities, politicians and marketing evangelists.

The use of Twitter is a balance as businesses need to avoid updating too infrequently with a danger of losing interest and on the flip side too frequently to avoid bombarding users with too much marketing information. Followers need to feel that the Tweets are coming from a human rather than a marketing machine, we often feel Twitter works best with informal messages.

It is important that Followers are rewarded so Tweets should include special offers, money off or information that is not released via other mediums or maybe in advance of other mediums.

So what is the answer to the question Twitter or Not ?………It depends 🙂