Our ramblings about website design and other things

Posts tagged: SEO

Google Places entry not showing 100% complete

Many users get frustrated that when they complete their entry in Google Places for Business that the entry only shows xx% complete and they never seem to get to the magic 100% – the following table shows how google weight various parts of your entry. This of course may change but it is a good guide to assist you.

Field
% Contribution to Score
Required Fields, Company/Organisation, Street Address, City/Town, State, Post Code/ZIP, Main phone 40%
Email address 5%
Website 10%
Description: 200 characters or less 5%
Categories 0%
Hours of operations 5%
Payment options (any box toggled) 5%
Photo 1 5%
Photo 2 2%
Photo 3 1%
Photo 4 0%
Photo 5 2%
Photo 6 2%
Photo 7 2%
Photo 8 2%
Photo 9 2%
Photo 10 2%
Video 1 4%
Video 2-5 0%
Additional Details (one line) 6%

Content is King

When developing new websites for our customers we are often not given much content to start with and on many occasions we have to ‘squeeze out’ what we need. We get lots of questions about how to generate traffic and there are lots of SEO methods we can use to help with this but quite simply ‘content is king’

Successful websites have good useful content that users want to read, the content must be relevant to your subject and should be changed and updated on a regular basis. Care should be taken not to just try and push a product, try and include more information in your content, readers will quickly see you know what you are talking about as most buyers want to buy from an ‘expert’

Blogs such as this one are great for content and the information provided can be a little less formal than on your website, customers will see you know your subject but the style will also give them a little insight into the ‘behind the scenes’ elements of your business.

Once you have a new stylish and well laid out website then if you are a small business set some time aside each week to make an update, this can be a simple review of a page or changing the graphics or photos on your site, and remember search engines such as google love relevant and changing content.

Google Local Business

Most new businesses get worried about how they are going to appear on Google Search results, despite everything we read Google offer many ways for you to help yourself.

The first step is to get your business registered with Google Local Business so that you will appear on Google Maps, the process is simple just go to here and register your business, put as much information as you can such as opening times, photos etc and make sure you verify the listing, the quickest way to do this is via telephone confirmation.

This simple task will promote your business online and make Google more aware of your Business. It is amazing that many businesses do not take this simple step.