Our ramblings about website design and other things

Posts tagged: search engine

Good Website Design Practices

Here at Bluewave we like to think we are good at what we do an we hope our customers do to. Very often with a website project it is easy to get bogged down in tiny design details of colours, line thickness, icon size etc and while the overall aesthetics of a website are important there are some key items that many web designers overlook.

Website Accessibility

Make sure every page on your website can be accessed via your front page, it is important that search engines can see your whole site, ensure that links are not hidden in flash or other types of menus. Users may only come to your site via searches and if pages are not indexed then they will not hit them.

Cross Browser Compatibility

Check, check and check again your website in all browsers, depending on your target audience some sites may be accessed from mobile phones so ensure your site can be seen and all menu items accessed, you may want to consider a version of your site just for mobile users, people like easy access and if they like your site they are more likely to become customers.

Each page should be Unique

Avoid at all costs a cut and paste mentality across many pages, content should be unique and appear only once, even if you have product variants vary the copy on each product so it is unique. Search engines love unique content and it will help you in the long run.

 

Content is King

When developing new websites for our customers we are often not given much content to start with and on many occasions we have to ‘squeeze out’ what we need. We get lots of questions about how to generate traffic and there are lots of SEO methods we can use to help with this but quite simply ‘content is king’

Successful websites have good useful content that users want to read, the content must be relevant to your subject and should be changed and updated on a regular basis. Care should be taken not to just try and push a product, try and include more information in your content, readers will quickly see you know what you are talking about as most buyers want to buy from an ‘expert’

Blogs such as this one are great for content and the information provided can be a little less formal than on your website, customers will see you know your subject but the style will also give them a little insight into the ‘behind the scenes’ elements of your business.

Once you have a new stylish and well laid out website then if you are a small business set some time aside each week to make an update, this can be a simple review of a page or changing the graphics or photos on your site, and remember search engines such as google love relevant and changing content.

Direct me to a Directory ?

A question clients often ask is should we register on such and such an online directory ?

We are firm believers in quality over quantity so look at the Directory and see if it somewhere you want your company to appear, also look at the competition are they there if they are then you should probably be there to. Try to avoid registering on every directory going especially if they are not really related in any way to your business or area of business as this could convince Search Engines that incoming links that are not relevant may dilute your message about your business.

If you business relies on geographical coverage say for example you are an Italian Restaurant in Watford then however nice it is for the ego you will want to appear high on regional searches for Italian Restaurants such as in Hertfordshire and here Regional Directories can help your cause, make sure you are registered with all the directories in the area such as Watford and surrounding areas and Hertfordshire.

With a process like this take a methodical approach and gradually build your prescence on the web – Search Engines like to see a growth rather than explosion as this will lead to short term gain but long term damage.