Our ramblings about website design and other things

Posts tagged: Google Local Business

Google Places entry not showing 100% complete

Many users get frustrated that when they complete their entry in Google Places for Business that the entry only shows xx% complete and they never seem to get to the magic 100% – the following table shows how google weight various parts of your entry. This of course may change but it is a good guide to assist you.

Field
% Contribution to Score
Required Fields, Company/Organisation, Street Address, City/Town, State, Post Code/ZIP, Main phone 40%
Email address 5%
Website 10%
Description: 200 characters or less 5%
Categories 0%
Hours of operations 5%
Payment options (any box toggled) 5%
Photo 1 5%
Photo 2 2%
Photo 3 1%
Photo 4 0%
Photo 5 2%
Photo 6 2%
Photo 7 2%
Photo 8 2%
Photo 9 2%
Photo 10 2%
Video 1 4%
Video 2-5 0%
Additional Details (one line) 6%

Google Places

We have been talking a lot about Google Local Business – we promise to stop talking about it as Google have now renamed the service to Google Places 🙂

The service will run as before with a few enhancements planned:

Service Areas: allows you to identify the geographic areas that your business covers.
Enhanced Business Listings: certain US cities will be able make their listings stand out in the listings with Tags.
Free Business photo shoots: businesses from specified cities in the USA can request a free photo shoot of the interior of their business.
QR code: Businesses in the USA can download a QR code (similar to a Bar Code) that is unique to their business, which can then be included on marketing materials. Customers will then be taken to the businesses’ mobile site once scanned with a mobile device.
Favourite Places: As part of Google’s Favourite Places program, 50,000 window decals will be sent to businesses around the USA These will include a QR code that can be scanned and will direct users to the mobile Place Page for the business.

A lot of the above will initially apply to the US only but we will have to wait and see if the services will roll out for UK businesses, one thing for sure is this is a great free service.

Google Local Business Problems

Google have a free directory called Google Local Business that ensures your business will appear on Google Maps when searched for and this is a great service for your business.

Recently we were working with a client to add their details but we found that there were already some listings for their business and these had been unverified, various searches on Google told us we should be able to edit the listings but this did not prove so. The solution we found was to go to our Google Local Business Account and then add a new listing but we made sure this listing was 100% the same as the existing listings and once we did this Google gave us the option to Claim or Suspend this listing.

The temptation is to suspend the listing but think twice before you do as this may have an adverse effect on your Google rankings, we suggest you claim it and once verified you can edit it to suit you.

One point to bear in mind is that when you claim the listing it has to be verified either by phone or by post but the details used by Google will be those already on the listing so if these are incorrect then you have a problem, we believe you may have to contact Google for that one but not sure what response you will get.