Our ramblings about website design and other things

Posts tagged: content management system

Website Facelift

We have all heard the expression ‘cobbler’s shoes’ although when I quote some well known expressions to my teenage children they look at me like I am speaking a foreign language!, we have finally found some time to give our own website a ‘facelift’

We practice what we preach so our website is CMS based so the majority of work was with the new template and design and we carried all our content across, this is the beauty of CMS based websites, many times we see users produce a new website and as they have a lot of information they lose their history which can be a very good business resuorce and have the added bonus of bringing traffic.

Anyway jumping off our soapbox we hope you enjoy the new design.

Content is King

When developing new websites for our customers we are often not given much content to start with and on many occasions we have to ‘squeeze out’ what we need. We get lots of questions about how to generate traffic and there are lots of SEO methods we can use to help with this but quite simply ‘content is king’

Successful websites have good useful content that users want to read, the content must be relevant to your subject and should be changed and updated on a regular basis. Care should be taken not to just try and push a product, try and include more information in your content, readers will quickly see you know what you are talking about as most buyers want to buy from an ‘expert’

Blogs such as this one are great for content and the information provided can be a little less formal than on your website, customers will see you know your subject but the style will also give them a little insight into the ‘behind the scenes’ elements of your business.

Once you have a new stylish and well laid out website then if you are a small business set some time aside each week to make an update, this can be a simple review of a page or changing the graphics or photos on your site, and remember search engines such as google love relevant and changing content.

Joomla or WordPress ?

We are big fans of Joomla the Content Management System on the web but we also like WordPress and currently they are the two leaders in CMS but we believe in ‘horses for courses’ and personally we prefer Joomla for website development and WordPress for blog setup, however we have see some very nice development work that allows WordPress to work well as a website CMS.

Both have great communities behind them and a great wealth of plug in modules offering some clever enhanced functionality.

Either way Bluewave are happy to have a foot in both camps.