Recently we have been working with a few start ups who have no real brand identity and the first step is to produce a logo.
When we are designing logos we firstly take a brief from the customer if the logo is to be text or graphic based or a combination of both and any colour preferences. We then produce around 6 – 8 different designs and from these we ask the customer to select a particular logo or combination of logos or in the worst case we start again. Usually the customer focuses on several design elements and we refine from there until they are 100% happy.
Very often the logo will then become the customer’s corporate colours and we build their new website design around it.
A key element of the logo design process is that the customer feels they are a part of it and have not been ‘steered’ in a particular direction in that way the customer is proud of their logo and they feel that as they played a part in the design that it is really a part of their new business.
Contact ys if you would like help with your logo design – we can also rescue and refresh existing logos.