We have been talking a lot about Google Local Business – we promise to stop talking about it as Google have now renamed the service to Google Places 🙂
The service will run as before with a few enhancements planned:
Service Areas: allows you to identify the geographic areas that your business covers.
Enhanced Business Listings: certain US cities will be able make their listings stand out in the listings with Tags.
Free Business photo shoots: businesses from specified cities in the USA can request a free photo shoot of the interior of their business.
QR code: Businesses in the USA can download a QR code (similar to a Bar Code) that is unique to their business, which can then be included on marketing materials. Customers will then be taken to the businesses’ mobile site once scanned with a mobile device.
Favourite Places: As part of Google’s Favourite Places program, 50,000 window decals will be sent to businesses around the USA These will include a QR code that can be scanned and will direct users to the mobile Place Page for the business.
A lot of the above will initially apply to the US only but we will have to wait and see if the services will roll out for UK businesses, one thing for sure is this is a great free service.