Many users get frustrated that when they complete their entry in Google Places for Business that the entry only shows xx% complete and they never seem to get to the magic 100% – the following table shows how google weight various parts of your entry. This of course may change but it is a good guide to assist you.
||% Contribution to Score|
|Required Fields, Company/Organisation, Street Address, City/Town, State, Post Code/ZIP, Main phone||40%|
|Description: 200 characters or less||5%|
|Hours of operations||5%|
|Payment options (any box toggled)||5%|
|Additional Details (one line)||6%|