Here at Bluewave we like to think we are good at what we do an we hope our customers do to. Very often with a website project it is easy to get bogged down in tiny design details of colours, line thickness, icon size etc and while the overall aesthetics of a website are important there are some key items that many web designers overlook.
Make sure every page on your website can be accessed via your front page, it is important that search engines can see your whole site, ensure that links are not hidden in flash or other types of menus. Users may only come to your site via searches and if pages are not indexed then they will not hit them.
Cross Browser Compatibility
Check, check and check again your website in all browsers, depending on your target audience some sites may be accessed from mobile phones so ensure your site can be seen and all menu items accessed, you may want to consider a version of your site just for mobile users, people like easy access and if they like your site they are more likely to become customers.
Each page should be Unique
Avoid at all costs a cut and paste mentality across many pages, content should be unique and appear only once, even if you have product variants vary the copy on each product so it is unique. Search engines love unique content and it will help you in the long run.