Our ramblings about website design and other things

Logo Design

Recently we have been working with a few start ups who have no real brand identity and the first step is to produce a logo.

When we are designing logos we firstly take a brief from the customer if the logo is to be text or graphic based or a combination of both and any colour preferences. We then produce around 6 – 8 different designs and from these we ask the customer to select a particular logo or combination of logos or in the worst case we start again. Usually the customer focuses on several design elements and we refine from there until they are 100% happy.

Very often the logo will then become the customer’s corporate colours and we build their new website design around it.

A key element of the logo design process is that the customer feels they are a part of it and have not been ‘steered’ in a particular direction in that way the customer is proud of their logo and they feel that as they played a part in the design that it is really a part of their new business.

Contact ys if you would like help with your logo design – we can also rescue and refresh existing logos.

10 Seconds is all you have…

Research has shown that at least 50% of all visitors to your website will leave withing 10 seconds so that is all you have, so in other words if your website does not does not catch their attention within 10 seconds then they are gone and it is possible that for a lot of websites this 50% figure could be as high as 60 – 70%

We often talk about your website being a shop window but in the case of the internet it is a shop window where visitors are moving past very quickly and if their head is not turned they move on.

So what can you do to trya and hold on to your visitors:

1, Headlines – Hit the visitor with your message if it is buried in text it will get missed or the visitor may never actually get to it before leaving.

2, Prominent Message – Make sure your key headline or message is at the top of your website, laptop or mobile users may not see the bottom of your website without scrolling so do not take the risk that they will scroll down.

3, Put yourself in their shoes – think like a visitor does, what are they looking for, why are they at your site try and tell them what they want to know and not what you want to tell them. An engaged visitor will stay and look further and those are the visitors that will become customers.